Chicago & Scottsdale
Starting in 2000, TH3RD Coast Productions partnered with the Archipelago internal marketing department, executive staff, board of directors and advertising agency Fallon Worldwide to introduce a branding campaign for an idea that would soon change an entire industry: Trading stocks electronically, and becoming the first all-electronic stock exchange.
Within three years, our efforts helped build a billion-dollar brand, achieving 95% recognition in the financial B2B community. Within four years, Archipelago had obtained significant market share against it’s largest rivals NYSE & NASDAQ, ultimately merging with The NYSE.
Today this decade-plus relationship is anchored by strategic brand consulting, promotional product development and placement for internal sales departments, trade show executions, high-end hospitality events for key clients, corporate sponsorships and award winning promotional campaigns.